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Impact of Camera Phones on the Mobile Business:
Lessons from Japan
Publisher: Baskerville Communications/Mobile Media Japan
SUMMARY
With over 10 million camera phones sold in Japan in the past two years and sales expected to rise further, the Japanese camera phones market is being closely watched by mobile operators and other telecoms players overseas.
Impact of Camera Phones on the Mobile Business: Lessons from Japan provides a thorough insight into this market - the first to have launched camera phones - detailing business models, major players, strategies and customer views and enabling you to learn key lessons from other companies' real life experiences.
The report provides a detailed analysis of handsets being deployed, marketing strategies behind these and the latest estimates on camera-phone sales.
Based on a detailed examination of 2 years of marketing and development in the world's largest data market and incorporating a customer survey containing the opinions of 2000 participants, this report contains all the information you need to draft a successful strategy enabling you to roll out your own, successful mobile data services.
This report answers your key questions:
How were camera-phones launched in Japan?
Did Average Revenue Per User (ARPU) improve due to camera-phones?
How do people use cameras on their phones?
What are the different implications for operators outside Japan?
What are the future product trends influencing Japan's camera-phones?
What are the key lessons to be learnt from this market?
Key issues covered in this report include:
The future of camera embedded phones and their effect on handset sales - understand the real effect of 3G phones on overall handset sales
Profiles of mobile camera phone users - accurately profile the target market for camera phones and develop a suitable marketing strategy
Effect of mobile camera phones on customer retention and repeat purchasing - assess whether camera and movie phones have any effect on loyalty and repeat sales
Sales forecasts of camera phones in Japan - analyse how the Japanese camera market is likely to develop in the short and medium term and use these forecasts to estimate the future of the western 3G phone market
This report will enable you to:
Gain a clear insight of the tried and tested mobile service business models used in Japan over the last few years
Analyse the marketing strategies that resulted in sales of over 10 million units in the last 2 years, including 1 million movie phones
Evaluate likely future trends in mobile handset uptake and position your product to optimise market opportunities
Understand how events in the Japanese camera phone market will affect global handset suppliers and adapt your business strategy accordingly
Assess the effect of camera phone uptake on ARPU and on long term profitability
Publication Details:
Published: February 2003
Price:
Paper opy: GBP 499 / USD 848 / EUR 823
PDF (single user): GBP 749 / USD 1273 / EUR 1235
PDF (single user) + paper copy: GBP 873 / USD 1484/EUR 1440
PDF (up to 15 users) + paper copy: GBP 1148 / USD 1952/EUR 1894
PDF (unlimited users) + paper copy: GBP 2495 /USD 4241/EUR 4115
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